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Running an eCommerce website as a small business owner is tricky. Your available budget may be lower than that of a large structure … There is therefore no question of investing in a solution that is too expensive. In addition, some solutions like WooCommerce or Shopify sometimes require paid add-ons to improve the functionality of your store …
Today I’m going to share with you a powerful eCommerce solution that allows you to create an eCommerce website from scratch or add it directly to your existing WordPress site. It’s called Ecwid and it turns out to be a great eCommerce platform!
What is Ecwid?
As the name suggests, Ecwid is an eCommerce Widget that can integrate with any platform you already use to promote your business, can be a business website, network social, application or otherwise.
In addition to being able to use Ecwid to build and host your eCommerce website, you’ll be able to add your store to multiple platforms, websites, and even social media. Everything is controlled from one easy to use administration interface. The Ecwid plugin allows you to easily sell your products on an existing website, without having to rebuild it or use an outside platform.
Ecwid currently serves more than 1.6 million merchants in 175 countries and continues to grow.
To whom is EcWid addressed?
Before getting to the heart of the matter and telling you about the pros and cons of Ecwid, you’re probably wondering if this solution is right for you.
According to their website, Ecwid is the best choice for small and medium-sized businesses that sell online and in-store.
Ecwid has several rates that I’ll walk you through at the end of this article. This way you can choose your plan according to the features you need. If you are starting your business or if you are starting to sell online, know that this tool makes it easier for you and is one of the most affordable.
Ecwid also has a more premium offering for larger businesses and those that need more integrations to keep their customers happy.
Ecwid's features
Creation of your eCommerce website
With Ecwid, setting up your online store is a snap. In a matter of minutes, you can sign up and personalize your new eCommerce website.
If you don’t have a website, don’t worry. Ecwid lets you create your first online store and host it for free. You will then have a domain name in the form “digforcent.company.site“. If you wish, you can point your store to your own domain name.
You can then customize the design of your online store.
Adding products
Depending on the Plan you choose, you can add more or less products to your online store. I will tell you about it again at the end of this article, when I will present the prices to you.
I really enjoy the “add products” part of Ecwid.
I don’t know what you think about it, but I find the design to be successful and intuitive!
As you can see, you can also optimize the SEO of your product pages.
Extensions and plugins
On its site, Ecwid devotes an entire page to extensions, apps and plugins compatible with their online store, which expand its possibilities. We find for example Zapier, Printful, LiveChat, Fomo …
Payment handling
More than 50 payment methods are available for Ecwid, including Stripe, Paypal, Square, BitPay …
With so many payment processing partners, there’s a good chance your preferred methods is Ecwid compatible.
It’s worth noting that while Ecwid doesn’t charge a transaction fee, you’ll still need to pay a payment processing fee depending on the solution you’re working with.
Dropshipping
Dropshipping is talked about a lot. As Ecwid can be connected to a large number of pluins and apps, there are many possibilities that allow you to use Ecwid for dropshipping.
Ecwid offers multiple options to make your job easier. Using a dropshipping plugin, you will be able to coordinate different suppliers and customers, track your orders, schedule shipments and synchronize your data between different platforms.
Ecwid's price
Ecwid’s pricing is particularly competitive.
4 plans are available
- FREE: Ecwid has the particularity of offering a free plan for life. Yes, its functionality is limited and you can’t add more than 10 products to your store, but that’s good enough to start your business or just test the solution.
- VENTURE: This $15 per month plan lets you add up to 100 products to your store and also add them to Facebook and Instagram (the perfect combo if you use InstaBOSS). This formula also allows you to host your store on a personalized domain name.
- BUSINESS: At $35 per month, you get all of Ecwid’s features (except priority support) and you can upload 2500 products to your store.
- UNLIMITED: For $99 per month, you can upload as many products as you want and benefit from priority support.
These prices are valid if you pay monthly. If you choose the annual payment, you can take advantage of even lower rates. Click below to try Ecwid for free and access the full pricing overview.
The pros and cons of Ecwid
EcWid pros
Overall, Ecwid is an easy-to-use, affordable, available, and useful product for start-ups and small businesses. While these benefits are simple and straightforward, they make Ecwid an attractive product for many entrepreneurs. Anyone who is in doubt can test this solution by starting with the free plan and then moving to a paid plan if it suits them.
Here are some other benefits that Ecwid users point out:
- Ease of Use: One of Ecwid’s main selling points is its ease of use. The control panel is easy to use. In addition, a step-by-step guide is provided to help you when setting up your store. Adding products is also very easy.
- Physical Point of Sale: While many small businesses have decided to sell their inventory entirely online, it’s always nice to be able to sell in person. With Ecwid, there are several ways to integrate a physical point of sale with Ecwid, the easiest being to use the “PayPal Here” plugin with a credit card reader.
- Multilingual Integration: If you are selling internationally,Ecwid‘s multilingual translation capability will be a huge advantage. Ecwid automatically translates your store pages into the user’s language. Ecwid offers this service for over 50 different languages, even as part of the free plan.
- Continuous Improvement: Another advantage of Ecwid is that its team is constantly working on new features.
- No Additional Transaction Fees: Ecwid doesn’t charge you on top of its monthly or annual subscription.
- Free Membership: Ecwid offers a free forever membership (and not just a free trial like most of its competition).
EcWid cons
The main disadvantage of Ecwid is that it is not suitable for large businesses. This is mostly due to the simplicity of their product which makes it an advantage for small businesses and online entrepreneurs.
Looking at Ecwid‘s reviews, another downside that often came up was the limited functionality of the free plan. However, it’s understandable that the free subscription only offers the most basic features.